Rupa, in the language of sanskrit, means beauty and form. As a graphic designer these two things coupled with functionality, create an effective means in developing a product that best represents the clients needs. Utilizing photography, iconography and typography to convey a message that inspires a positive response is my goal.
Much of my work is inspired by a connection to Indian art and culture. However, inspiration that leads to the completion of a dynamic and successful project is multifaceted and I look for it in all aspects of life.